Prospecting and Lead Generation

Prospecting and lead generation is the method of making links which may lead to a sale or other promising result. The leads may come from various sources or undertakings, for example, via the Internet, through personal referrals, through telephone calls either by telemarketers, through advertisements, events, and purchase of lists of potential clients. These and other events can become more easily managed with this great workshop.

With our Prospecting and Lead Generation workshop, your participants will begin to see how important it is to develop a core set of sales skills. By managing and looking at the way people interact and seeing things in a new light, your participants will improve on almost every aspect of their sales strategy.

Course Topics Include: 

(This is a sample outline. We are always evolving the program to fit the needs of our clients.)

1. Prospecting
2. Traditional Marketing Methods
3. New Marketing Methods
4. Generating New Leads
5. Avoid Common Lead Generation Mistakes
6. Educate Prospects
7. The Pipeline
8. Follow up Communication
9. Track Activity
10. Create Customers